Marriage is one of the milestones where people consider switching banks. Capital One wanted to show up in this moment to build brand affinity.
I wanted to position Capital One as a partner for reaching major financial milestones in a way that didn't feel one-size-fits-all. It was important to highlight non-traditional weddings and savvy budgeting that felt realistic and transparent.
We created interactive articles and social-first videos that highlighted the truth about wedding planning financial decisions. This series changed the trajectory of our partnership with Capital One, to one that is truly strategic and innovative.