Spotify
x Instagram

Instagram wanted to change teens' perception that they couldn't be their raw, authentic self on the platform. The challenge: how do you earn teens' very fragile trust?

Teens trust content creators as if they are a close friend, and Spotify podcasters are also content creators. Emma Chamberlain's podcast, Anything Goes, was the perfect fit.

Instagram became the first Presenting Sponsor for Anything Goes, which included a personal endorsement from Emma herself. This was one of the largest deals sold that year.