Spotify
x Doritos

Doritos was leaning into their iconic triangular shape for a major cross-channel ad campaign, encouraging people to "try another angle." The challenge: how do you take a visual element like a triangle and turn it into a memorable audio experience?

I decided to highlight how everyone has their own unique palette for both music and Doritos, and Spotify is the perfect platform for taste exploration.

We built a custom digital experience that analyzed each user's listening behavior on Spotify, "triangulated it," and allowed them to adjust the happiness, popularity, and energy of a new custom playlist. The generated playlist also matched their vibe with a Doritos flavor.