Nick Live
Tours

Nickelodeon was ramping up its live tour business and needed to develop the sponsorship strategy across multiple first-year assets, including PAW Patrol Live, JoJo Siwa Live, and Double Dare Live.

My team developed compelling narratives around each IP that articulated the target audience and their value to brands, even if the tour had no track record. We also collaborated closely with IP and production partners including SpinMaster, AEG, and Red Tail Entertainment to vet all bespoke requests and meet the needs of brands in pitch conversations.

Each tour secured at least one major sponsorship in its first year: Pedigree Pet Food for PAW Patrol Live, Party City for JoJo Siwa Live, and Chuck E. Cheese for Double Dare Live. All three tours were renewed and extended for additional stops.